Established in 1998, Hagar Marketing emerged into the emergency power industry as the agents and distributors for Deep Sea Electronics PLC (UK). In 2013, the sister company Hagar Distribution was formed. Today, Hagar Distribution specialises in sales and technical support for the complete DSE Genset, ATS, Power and Control range.

We pride ourselves with having good stock holdings of all of the popular DSE units and offer the complete package from sales inquiries, electrical design, on site commissioning and after sales technical support.

Situated in the industrial city of Germiston, (15kms east of Johannesburg) we are in the heart of the African sub-continent-powerhouse and often pay visits to neighbouring countries. Our supply and service chain covers areas such as Angola, Botswana, Congo, Lesotho, Malawi, Madagascar, Mozambique, Namibia, Swaziland, Tanzania, Zambia and Zimbabwe.

Our products

The DSE Brand has established a world-wide reputation for providing outstanding quality products packed with features and benefits for both the installer and the user. The product range includes controllers for manual start, remote start, automatic start and synchronising applications. We also supply battery chargers, powers supplies and current transformers. To enhance the features of the above controllers, items like the DSE Webnet makes it possible to remotely monitor and control your generator. With our UK principal continuously improving the features, the product will keep on growing to stay the market leader.

Our Mission

Our mission is to build successful long-term relationships with our customers by understanding their needs, delivering advance control solutions and providing unrivalled support services. We know the importance of establishing long-standing relationships. We have been working with a wide range of customers and our understanding of their requirements ensures we are able to meet our customers’ expectations time and time again.

Our Vision

Our vision is nothing less than realising the full potential of successful relationships and to keep on building on our relationships not only with our customers and suppliers but also with our families, friends and community.

Dedicated Support

Hagar Distribution has an excellent track record for our ability to resolve customer issues quickly and professionally. We also have technical staff on standby over weekends and holidays to assist with any on-site issues. Hagar Distribution also offers CAD generated drawings and electrical design assistance when so requested by our customers. With a vast understanding of our customer’s needs, we can offer the right product at the right price. By constantly keeping in contact with our principles in the UK, we stay up to date with all new products from DSE to ensure full understanding of the range of products.

Specialist Areas

- DSE product supplier and technical expertise.
- Electrical design with professional CAD generated drawings.
- Fault finding, testing and commissioning.
- Synchronising and load sharing specialist.
- Proud suppliers and stockists of ABB Switchgear, VDO engine protection devices, GAC (Governors America Corp.), AVR’s, fuel level sensors, and current transformers.